![]() ![]() In his interview with Andres Tardio for MTV, he recalled the “ Ignorance Is Bliss” video, which was written by Kendrick and directed by Dave with assistance from O.G. Dave Free detailed the story back in August of last year when The Little Homies started getting attention for being credited as co-directors in all of Kendrick’s music videos, everyone except “ King Kunta” (although Director X told Complex that Kendrick was involved for two whole days with the video's editing process). He was starting to truly find himself as an artist and they needed to represent that change visually. No one did.ĭave Free and Kendrick Lamar decided to become The Little Homies during Kendrick’s transitional period away from K-Dot. He wasn’t wrong, the Lil Homie is on the cover and he is also mentioned by name in the article, except he didn’t know it. At the very end of the piece, Matthew references the quote, calling Lil Homie, “A nameless genius that just might be staring us in the face.” He was referring to the cover and all the joyous, black faces that stared back at us gleefully, one possibly being the undercover poet who announced the title of Kendrick’s long-awaited sophomore album. Matthew Trammell wrote a story for FADER the day after acknowledging renowned, French photographer Denis Rouvre as the artist who captured the iconic image and also confirmed through TDE that Dave Free and Kendrick Lamar were the ones who came up with the brilliant cover’s concept. Lil Homie is cited as the wordsmith but there’s no tag to his personal Instagram, his identity remained a mystery. That was the caption on Kendrick’s Instagram the night he released the album art for To Pimp A Butterfly. “Don’t all dogs go to heaven? Don’t Gangsta’s boogie? Do owl shit stank? Lions, Tigers, & Bears. ![]()
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